Halfway There

There’s nothing more sad to me than a bad release. You’ve a lot of time, money, and emotional energy into recording your music, and making something you’re proud of. Congrats! You are now half way there! Here’s three quick tips to help guide you through the next phase of your project. 

1) Put your energy toward calls to action, not hype. While building anticipation is great, don’t build too much hype on the front end. The hype factor isn’t as relevant today as it was 5 years ago because there’s so much content out in the worl. You shouldn’t have more than one of those, “coming soon” posts. Further, you want people to buy, listen, or download your music when they’re excited. You don’t want them excited with nothing to do with that excitement. Wait until they can take action, and then simply and clearly ask them to take action.

2) Be thankful to your fans. Being thankful to your fans has a two fold benefit. First, it’s helpful for you because it reminds you of the truth that no one owes you their attention. What a gift to be heard! Be geniunely thankful for that. Secondly, it’s a great way to promote your new project. It makes those who’ve listened, purchased, and shared feel valued, and it reminds those who haven’t, to take a listen.

3) Use other platforms to grow your reach. Reach out to local papers, bloggers, and podcasters to share about your new release. They reach a lot of people that have not heard about your release. We’re learning more and more that people take action from multiple touch points. Specifically, they need to see a post on social, read an article, and then have a friend tell them about your music before they take action. They need to feel you are everywhere during the release of a new project. 

You’ve spent a lot of energy making something great. You’re half way there! Now spend equal or more energy getting it out into the world. Great records don’t release themselves.